From hospitality to car servicing, creating a unified tone of voice for a national multi-service company

GS Plus


GS Plus is market-leading multiservice company. Following a website redesign, they needed a single corporate brochure that would pull new customers to the comprehensive information available online.

GS Plus brochure copywriting

We were commissioned through LA Johnstone Design to do the copywriting for a company-wide corporate brochure that would reflect GS Plus’ values and effectively market their diverse range of services from educational catering, hospitality and commercial cleaning, to ICT, fleet management and passenger services.


“Working to very tight deadlines, Jill excels at being able to get under the skin of the brief quickly to achieve the right tone of voice and deliver punchy copy. I was particularly impressed with how she summarised such a huge amount of information for the GS Plus Business Brochure into neat, succinct copy.”

Lisa Johnstone, Director, LA Johnstone Design

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