Theatre that moves. Inspiring creativity in children and young people through physical performance and storytelling

Highly Sprung Performance Company

Strategy / Marketing / PR / Brand / Copywriting

Highly Sprung uses movement to tell stories when words won’t do. But even their own words were letting them down and not articulating their true vision, purpose and value.

We have been working with Coventry-based Highly Sprung Performance Company for over two years to raise their profile and promote their annual programme of original physical theatre for children and young people.

Most recently, we guided them through the development of their brand narrative and company values, and from this we wrote a new strapline ‘theatre that moves’ and core proposition statement for them, which can been seen on the home page of their website. A renewed focus on who they are and why they exist is already effectively supporting their marketing and fundraising activities.

Previously we supported the marketing of Fall Out – a high energy performance piece for 11-19 year olds, set in a nightclub and tackling teenage and youth suicide. And Tree/One Giant Leap – a project for 4-10 year olds exploring genetics and DNA, in particular exploring the cause and symptoms of Huntington’s Disease.

Tackling difficult subject matter and translating that into accessible theatre for children and young people defines Highly Sprung. Their work is incredibly powerful stuff and deserves the broadest recognition. They work with 10,000 children every year.

As the company grows, we look forward to our relationship with them doing the same.

Achievements:

revitalised brand proposition, new strapline and company narrative
increased social media engagement
marketing strategy development
public relations
ongoing strategic consultancy

 

“Since working with her, we’ve found Jill’s input into our company to be invaluable. We needed a fresh eye on our marketing communications, and Jill’s background in arts marketing together with her passion for theatre, made her the obvious choice.

“We are really feeling the impact of Jill’s advice and thinking across the company’s operations. We are making more of the marketing channels available to us and have a few exciting PR opportunities in the pipeline.”

 

Sarah Worth, Co-Director

highlysprungperformance.co.uk

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