Marketing Mozfest. Harnessing the power of the open web
Mozilla Festival 2012
Marketing / Strategy / PR
Mozfest is an annual festival dedicated to forging the future of the open web. Passionate technologists, educators and creators unite to create innovative solutions to web issues.
Already enjoying a wide global following, Mozfest 2012 needed some marketing oomph to attract London and UK-based participants, given its host venue was in Greenwich. So we helped them develop and rollout a domestic marketing plan to target the youth, consumer and tech sectors in London and across the UK.
event covered in all major London listings
local press coverage to over 100k households
key design and tech influencers blogged about event
Mozfest director spoke at the UK Parliament and the Internet Conference
increased awareness in web/computing higher education sector
Tickets to the festival sold out, and the event created huge online buzz for the weeks leading up to and after the event.
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