Because our hearing matters. Helping an award-winning hearing protection and hearing care company overhaul their brand positioning

Puretone

Copywriting / Brand Strategy / Websites / Social Media

For almost half a century, independent family-run business Puretone has pushed boundaries in research and product development, to bring the very best hearing care and protection products to customers, professionals and industry.

Together with our digital partners Step3, Puretone approached us to deliver a much-needed overhaul of their failing website.

The existing website was failing to engage new and existing customers and the usability was poor. Not only that, the site had a dated overall design, confusing product sections, and a lack of any real brand content that set them apart from the competition.

Before starting any structural or content work, we took the company through a detailed brand audit and strategy phase, including a look at their competitors. From that we were able to define their brand purpose and values, establish a distinctive narrative and tone of voice and develop a website wireframe that would draw customers quickly to the key benefits of buying from Puretone.

Following the website launch in Autumn 2018, we continue work with Puretone on devised and developing product campaigns, as well as managing their social media and digital marketing.

Achievements:

clarity of tone of voice
stronger brand positioning
new copy across entire website
increased social media engagement
effective digital marketing strategy
ongoing strategic consultancy

 

I’ve taken a look at your new website and I’ve got to say…. WOW… it looks AMAZING!  Take a bow if you are the person behind the text and graphics. Text really crisp and concise….. leads one along nicely. Great job all round.”

(Customer feedback)

“I am hugely impressed with Jill’s ability to distil and develop the core message of a brand, then deliver it with such eloquence.”

Gary Brindley, Director, Step3 Digital

puretone.net
step3.digital

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